ABOUT ME
Web Designer specializing in WordPress and responsive website development, focused on creating intuitive, visually engaging, and user-centered digital experiences. Skilled in UX/UI, website optimization, and SEO fundamentals, with a background in Graphic Design that strengthens my approach to visual communication and brand consistency. I combine design expertise with strategic thinking to build websites that support business goals and improve user engagement.
My Specialties Include:
- Web design and responsive interfaces
- Social Media Design and Content Layout
- Brand identity and visual systems
- Digital assets creation for online platforms
- On-page SEO optimization
Proficient in:
- WordPress / Elementor
- Adobe Creative Suite
- Figma and collaborative design tools
- SEO fundamentals
- UX/UI
Professional Experience:
Freelance Web Designer
Psychology Private Practice
January 2026
Designed and developed a responsive website focused on trust, clarity, and user experience
Structured service pages to improve navigation and client understanding
Applied on-page SEO fundamentals (headings, meta descriptions, image optimization)
Optimized layout and call-to-action placement to increase appointment inquiries
Freelance Web Designer
Sewing School
December 2025
Designed and developed a high-converting landing page for course enrollment
Structured content hierarchy to highlight program benefits and student outcomes
Implemented persuasive CTAs and optimized page flow for lead generation
Ensured mobile responsiveness and fast-loading performance
Freelance Web Designer
Rotaplan Gráfica
September 2025
Developed a corporate website to showcase services and portfolio
Organized service categories to improve usability and customer navigation
Designed visual layout aligned with brand identity
Optimized images and site structure for better performance and SEO
Social Media Manager
Escola Moda D
October 2022 - 2025
- Managed and grew social media presence across multiple platforms
- Developed and executed social media strategies to enhance brand awareness
- Created and curated content to engage and expand the audience
Social Media Analyst
Escola Moda D
July 2022 - 2025
- Developed and implemented digital strategies to increase course sales
- Managed social media accounts and created engaging content
- Analyzed social media performance and adjusted strategies accordingly
Freelance Web Designer
Between do Brasil
November 2023 (Remote)
- Designed and developed websites with a focus on user experience
- Created compelling content and optimized site performance
- Collaborated with clients to ensure the final product met their expectations
Landing Page Creator
Escola Moda D
August 2022 (Remote)
- Designed and developed landing pages to attract students for Visual Merchandising and Cut, Sew, and Modeling courses
- Implemented SEO strategies to increase visibility and conversions
Media Assistant
Agência Marketing Lead
August 2021 - January 2022, Rio de Janeiro-RJ
- Developed creative assets for digital marketing campaigns
- Created and managed digital advertisements across various platforms
- Wrote engaging copy for ads and marketing materials
Freelance Landing Page Creator
Traffic Manager Client Acquisition Page
July 2021 (Remote)
- Designed and developed landing pages to capture leads
- Implemented effective strategies to optimize conversions
- Collaborated with clients to understand their needs and objectives
Education:
Business Administration
Estácio de Sá, Rio de Janeiro-RJ
2020 - 2023
Graphic Design
EBAC - British School of Creative Arts and Technology
Completed in 2022
Fashion Design
IED - Istituto Europeo di Design, Rio de Janeiro-RJ
2016 - 2018
portfolio
contact me
- beatrizpersianip@gmail.com
- +55 21 965707269